When engagements start at six figures, the website is part of the pitch.
General counsel and founders Google before they call. The firm site decides whether the call gets booked — and what the partner walks into when it does.
The first meeting starts before the meeting.
A general counsel evaluating a boutique firm for a complex matter typically lands on the firm’s website, scans the practice areas, reads two partner bios, opens one case study, and forms a judgement — all before the chemistry call. Most law-firm sites are brochures from 2018 with a partner directory and a contact form. They lose every comparison against firms that present their work clearly.
Practice-area pages that actually win the call.
We rewrite practice-area pages around the buyer’s decision — what does this firm handle that the average mid-market firm doesn’t? Partner bios become substantive. Matters get told as case studies (with proper redaction). Behind the scenes: a secure client portal with NDA-gated documents, billing-status visibility, and intake automation that eliminates the partner spending forty minutes a week on conflict checks.
Tailor-made systems, not templates.
Every engagement is shaped to the industry. The pillars below are where we focus when we work with you.
Practice-area & partner content
Practice pages organised around buyer intent, partner bios with depth, and matter case studies redacted to disclosure-safe levels.
Secure client portal
NDA-protected document exchange, matter-status tracking, billing summaries, and a single source of truth that replaces the email thread.
Intake & conflict automation
A new-matter intake flow that runs initial conflict checks, captures jurisdictional data, and saves senior partner time on routine triage.
Practice management dashboard
Pipeline by partner, realisation rate, billing velocity, source attribution on inbound matters.
Realistic ranges, not promises.
Indicative ranges based on similar engagements in this category. Actual outcomes depend on your starting point and the scope of the work.
The portal alone has changed how we work. Clients ask fewer "where are we" questions and partners draft fewer status emails.
Managing partner · corporate boutique, London
See the audit before you commit.
A 30-minute call. We run a live audit of your site against the metrics that move the dial in law firms.