When marketing and sales speak the same numbers, both grow.
Align the funnel from first touch to closed-won: shared metrics, shared lead routing, shared definition of qualified.
Marketing reports MQLs. Sales reports closed-won. Nobody trusts each other's numbers.
The classic SaaS dysfunction. Marketing celebrates a quarter of MQL growth; sales says lead quality dropped; finance is forced to pick a winner. The underlying issue is structural: misaligned definitions, separate tooling, separate reporting. Fixing the structure is mostly unsexy work, which is why it stays broken.
One funnel, one definition of qualified, one report.
We rebuild the funnel definitions together with both teams: what is an MQL, what is an SQL, what is the SLA for response, what is the routing logic. Then we wire the CRM and marketing tools so the data agrees with itself, and instrument the reporting so finance sees one number, not two.
Four pillars, one engagement.
Every engagement is shaped to your business. The pillars below are where we focus when we run marketing & sales alignment.
Funnel & lifecycle redesign
Stage definitions, SLAs, and routing logic agreed by both teams. Documented and signed by the CRO and CMO.
CRM + MAP integration
HubSpot, Salesforce, or Pipedrive wired so the data agrees. Lead scoring, lifecycle automation, deduplication, and clean attribution from first touch to closed-won.
Shared reporting & dashboards
One source of truth: pipeline coverage, SQL conversion, time-to-close, source attribution. Marketing and sales open the same dashboard in the Monday meeting.
Onboarding + handover
We do not stay forever. Your RevOps function takes over, with documentation, runbooks, and a 90-day check-in.
Realistic ranges, not promises.
Indicative ranges based on similar engagements. Actual outcomes depend on your starting point, scope, and how aggressively the team can ship the changes the audit recommends.
For the first time the marketing and sales meetings start with the same dashboard. The arguments stopped, the pipeline grew.
CRO · enterprise B2B
See the audit before you commit.
A 30-minute call. We run a live audit of your site against the metrics that matter for marketing & sales alignment.